A&E THE LIVEPD EXPERIENCE INFOGRAPHIC WEBSITE
A&E has a constant need for sales materials promoting and explaining their vast portfolio of content and programming. They lead the cultural conversation through high quality, thought-provoking original programming with a unique point of view. A&E was looking to spotlight cable’s most watched series, A&E’s Live PD. A documentary series that showcases the policing of America, following police departments from across the country in real time as they patrol their communities. They asked us to help them achieve their sales initiatives in a new and innovative way. While providing them with a more flexible way to give media buyers a snapshot of statistics and features. We developed a custom and dynamic infographic website that is compatible across all platforms and devices. This allows their teams to update content on-the-go and evolve messaging as their needs change.
The Result resounding praise from the A+E Networks Account Executives on the new addition to their arsenal of marketing materials.
INFOGRAPHIC WEBSITE
We created a custom and dynamic infographic website to showcase A&E’s Live PD documentary series. A cohesively branded site that visually communicates information and data for potential media buyers. An easy-to-use, modular design and construction that allows the sales team to manually adjust content based on their future initiatives. The site is accessible and compatible across all platforms and devices.
Live PD has become TV’s first live law enforcement franchise and still remains the biggest and best. We designed custom graphics for a few prestigious, noteworthy Live PD statistics.
A dynamic use of show photography and data gathered from studies performed during the 4Q16 through 4Q18. The numbers are emphasized in larger, bolder type treatments and animate on-screen using a counting up effect to signify their importance.
We created a honeycomb graphic that illustrates active purchasers across a variety of categories. The six-sided, hexagon introduces each category and positionally conveys its level of importance. We also designed this section with show photography that helps reinforce the brand.
This section highlights a few studies. It shows engagement across social media platforms, like Facebook and Twitter. Live PD fans have built a community of passionate and engaged followers.
A visual list of where Live PD ranks amongst other programs being discussed on Twitter. This section also incorporates headlines and statistics from various publications pertaining to the show.
This section delves deeper into the Live PD program and introduces their trusted team of experts. Hosted by Dan Abrams (Legal) with analysis from Sgt. Sean “Sticks” Larkin (Law Enforcement) and Tom Morris Jr. (Perspective). The team gives insight into what viewers are seeing in real time.
The website concludes with a section that provides potential media buyers with a few unique partnership opportunities that are available with the Live PD series. These embedded videos show the following opportunities: themed vignettes, in-show features and a 360° fan engagement.
